The use of metaphor implies understanding and experiencing something in terms of something else. In more formal terms a metaphor is, according to Merriam-Webster, “a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them” (2018). Metaphors are devices capable of capturing and expressing embodied, tacit and relational aspects of the temporal (past, present and future) flow of experience and give impetus to novel interpretations, explanations, and inventions not previously imagined. Given their importance for communicating, guiding and navigating collective action they can be used as an agent for creating organizational change.

Read more about the use of metaphors:

George Lakoff (1993) on metaphor and everyday language, “The Contemporary Theory of Metaphor”