Welcome to OMEN Academy

OMEN Academy is a resource for continuous learning for media organizations, journalists and editors in particular, and for organizations and management in general. The empirical material builds on five years of action research in the project OMEN: Organizing for Media Innovation, headed by the Work Research Institute at Oslo Metropolitan University.


The introduction of the new metaphor flowline induced the news organization to break free from the old deadline regime, where the print product governed most parts of the organization, to a highly successful ‘online first’ production mode, that surprisingly benefits also the print production.



To secure broad and deep impact for your journalism, you need to engage your audiences – but how do you actually do it? Glowline is a news production mode designed to strengthen the connection between audience and newsroom, enabling co-creative glow in all phases of the news production process – also aiming to strengthen journalists’ enthusiasm for interacting with their audience.


6 Steps to change

Many change processes in organizations are initiated without a clear and common understanding of what the main aim of the change is – what is it we actually want to achieve and how do we know if we have succeeded? The OMEN project has developed a model for low threshold change that helps organizations through that critical moment of making it stick.


The Idea Propeller 

Journalists in established newsrooms faced with digital transition struggle to find time to develop good stories. These and other observations made us realize the need for “scaffolding creativity” – to support and build new work practices to strengthen the core of journalism: the storytelling.



OMEN Academy is inspired by a set of perspectives and approaches like Appreciative Inquiry, Process Organization Studies and theories on collaborative creativity, generative metaphors and liminality, ethnographic and action research methods. The findings, tools and concepts are developed over the years in collaboration with Norwegian newsrooms.


The Copy Desk 

The ongoing digitalization of the media industry, with the growth of online news, new publication platforms and tools of communication, have not only led to downsizing of journalists, but it has had severe consequences for the role of the copy desk as an assurance of quality in Norwegian newsrooms. To better understand how these changes will affect the news industry long term, we need to look at the history of the copy desk.


Media Management and Digital Transformation

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations.With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.


Listen to our podcast

Listen to the first episode of The OMEN podcast (in Norwegian): Deadline er død, leve flowline (Deadline is dead, long live flowline). This is a podcast series where researchers Ingrid M. Tolstad, Aina Landsverk Hagen and research assistant Sara Berge Lorenzen sums up the results and findings of four years of research on innovation and change processes in three Norwegian media organizations.