The introduction of the new metaphor flowline induced the news organization to break free from the old deadline regime, where the print product governed most parts of the organization, to a highly successful ‘online first’ production mode, that surprisingly benefits also the print production. Flowline is thus both a technological shift and a shift in mentality – and it is the latter that we throughout years of researching media organizations have seen newsrooms struggle with. A key for efficient organizing of the work flow in newsrooms is synchronized production and distribution – what we call flowline, rather than the differentiated and punctuated time frames of deadline production.
Do you need FLOWLINE?
Test yourself part I: Compare timelines
Example of filled in timeline for when different kinds of sources are available.
Blue=people in general